Digital agency · Lagos, Nigeria · Growth plan
Attributed revenue
₦4,200,000
of ₦5,050,000 total
Leads
1,284
identified this month
Attribution coverage
83%
revenue with a known source
Top channel
Google Ads
₦2,100,000 attributed
Three findings from this month's diagnostics.
₦450,000 spent, 0 conversions, negative ROAS
This campaign has produced 3,410 visits and 12 leads in 30 days, none of which converted to revenue. Every naira spent is currently unrecovered.
Recommended: Pause it today. Reallocate the budget to Google Shopping, which is returning 340% ROAS on comparable spend.
80 visits, 0 leads — dead traffic
Traffic is arriving but nobody is converting. A zero-lead rate at this volume points to a landing page or offer mismatch rather than targeting.
Recommended: Check the landing page loads on mobile and that the form is visible without scrolling. Retest for 7 days before spending further.
Converting at 4x your account average
Email is producing ₦800,000 from 194 leads — a conversion rate four times your account average, on effectively zero incremental media cost.
Recommended: Scale this. Increase send frequency and route more paid traffic into the email capture before adding media budget elsewhere.
Which campaign should I scale this week?
Your Google Shopping campaign is your best performer at 340% ROAS — ₦620,000 spent returning ₦2.1M in attributed revenue across 612 leads. It is also your most consistent: it held above 300% ROAS in each of the last four weeks.
Before you increase its budget, move the ₦450,000 currently sitting in Meta Brand Awareness. That campaign has produced no revenue in 30 days, so reallocating costs you nothing in return and roughly doubles what Shopping can spend.
One caution: Shopping's cost per lead rose 11% last week. Increase budget in steps of about 25% and re-check ROAS after seven days rather than moving everything at once.
In your account the assistant reads your own attribution data — and only yours.
Today, 7:00 AM
*Attrevo — Luminary Digital* Yesterday: ₦186,400 attributed revenue (+12%) Leads: 43 (+6) Top channel: Google Ads — ₦94,200 Coverage: 83% ⚠️ 1 new critical finding: Meta Brand Awareness — ₦450k spent, 0 conversions View dashboard: app.attrevo.com
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